Countries across the WHO European Region face severe financial constraints and major challenges, ranging from ageing populations and the rising cost of living to the green and digital transitions, that put pressure on their ability to invest in health, well‑being and health equity. The well‑being economy approach is introduced as a framework for addressing these challenges.
This paper identifies a range of innovative financial instruments, contracting mechanisms and fiscal approaches as potential solutions to fund the transition to healthier societies.
Building on work out of our Venice Office, the report was also discussed at a recent policy dialogue in Wales.